Singular Marketing (not Cingular ! 
) is about providing resources necessary for quality but simple marketing approaches in a single location.
In order for your marketing to be successful, you must combine effective advertising with compelling reasons to take action once your visitor has arrived.
Effective advertising can include any of natural search engine recognition, pay per click advertising, social media, press release marketing with subject matter expertise and others. Ideally, you will want to include all of those.
Once you have attracted the visitor, they need to have a reason to take action , a reason to stay longer and visit more pages, and a reason to come back. Taking action might be to subscribe to social media or an RSS feed, sign up to receive email updates, raise their hand indicating they want more service from you by leaving a phone number or even purchasing from you, either a product or service.